And while they kept that slight arcing slant, they softened it, or at least by removing the shadows and edges it looked less influenced. They also removed shadows and letter edges that made words stand out. But that red was used to put the name of the company, Netflix. And for this, they trusted the work of Gretel, a New York design company that led them to design a new brand image for a company that was emerging strongly, not only in America, but throughout the world.Īnd what did they do? For starters, they removed the red background, and made it white. In 2014 the company decided it was time for a global change. 2014, the year of change and the arrival of the double logo They liked this logo so much that the company kept it for 14 years, until in 2014 it decided to change it again. ![]() Visually, especially when you stare at the logo, they can appear to be moving due to the effect of the shadowed black border, which makes them stand out from the design. The letters are sans serif, that is, without any kind of flourish or elegant ending, all in the same size, but slightly arched in a low arch. ![]() And it is that they go from black to white in the letters and from white to red in the background.
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